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A company's mission statement outlines its purpose and values, guiding its decision-making and providing a sense of direction for employees and stakeholders. A strong mission statement can help build brand identity, attract customers, and motivate employees.

Corporate social responsibility (CSR) refers to a company's commitment to operating in an ethical and sustainable manner, taking into account the social and environmental impacts of its operations. Implementing CSR initiatives can help build brand reputation, attract customers, and improve employee morale.

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